Thursday, March 27, 2008

its TATA all the way.....


Ever taken pride in something you have never contributed???

I did. Well I guess again then the whole nation should. We shouted in joy when India won the cricket world cup way back in 83, repeated the result in the 20-20 version of the game this year, but somehow I failed to see the kind of pride when L.N. Mittal took over Corus or recently when Tata’s took over the Jaguars & Land Rovers of the world – the excitement was somehow missing in the common man. Yes there was a furore in the media for the last 2 days but then again I feel the Indian media is so inconsistent and adolescent in its principles and functionality and work ethics it was just, “another hot news” for them.

“The man……the machine”, Mr Ratan Tata has somehow managed to transform this famous conglomerate into a global brand in the last 2 decades. One side by keeping the promise and delivering the 1 lakh people’s car, to the other of taking over these iconic brands – delivering something to fit the bills of every man in India.

On a personal note it would be a pleasure to see and breathe these iconic brands that will soon be available in India (Mr. Tata, are you hearing the common man) – I am sure that Tatas will go a long way in emerging amongst the top 10 global brand of the future. And we will all be there to see it happen. Viva India!!!

There is absolutely no point for me trying to write something on which almost every news channel and other sections of the media is rapidly churning out papers on…..so I will leave you all with excerpts from an website I came across…..……the last section brings out the way leaders actually visualize the future…..and act likewise.

The Tata Group has 98 firms and began emerging as a force in the world marketplace in 2000 when it bought Tetley Tea, Britain's top tea-bag brand.

By the time Ratan Tata retires in six years, analysts reckon that international revenues could make up at least 50 percent of group revenues.

The Tata Group, founded in 1868, is a colossus at home, with annual revenues of 29 billion dollars, the equivalent of 3.2 percent of India's GDP, and is the biggest private employer, with 289,500 people on its payroll.

On Thursday it was named the world's third most accountable and transparent company by Britain's One World Trust, an independent research group. General Electric and GlaxoSmithKline were rated numbers one and two.

The Tata Group's founder, Jamsetji Tata, was a strong philanthropist.

He accommodated his steel workers in a model company town in eastern India and his employees worked just eight-hour days -- unheard of in that era.

"He believed the primary purpose of an industrial organisation is to improve the quality of life of the community," declares the company website, a spirit company officials insist endures to this day.

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